Keller Williams vs RE/MAX Franchise Cost 2026
Keller Williams runs $183K–$336K. RE/MAX runs $37K–$224K. The gap at midpoint: $129K.
Keller Williams
$183K–$336K
total investment
Investment Difference
$129K
RE/MAX costs less
RE/MAX
$37K–$224K
total investment
Cost Breakdown
| Category | Keller Williams | RE/MAX | Lower Cost |
|---|---|---|---|
| Total Investment | $183K–$336K | $37K–$224K | RE/MAX |
| Franchise Fee | $35,000 | $25,000 | RE/MAX |
| Royalty Rate | 6.0% | 0.0% | RE/MAX |
| Ad Fund Fee | 0.0% | 0.0% | Keller Williams |
| Net Worth Required | $0 | $0 | Keller Williams |
| Liquid Capital | $150K | $35K | RE/MAX |
| Est. Break-Even | 3.6 yr | 1.4 yr | RE/MAX |
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
RE/MAX Profile
- Category
- real estate
- Total Investment
- $37K–$224K
- Franchise Fee
- $25,000
- Royalty
- 0.0%
- Est. Annual Revenue
- $800K
Bottom Line
RE/MAX costs $129K less to open at the midpoint. That difference goes toward working capital or a second location. RE/MAX also wins on royalty rate.