Franchise Businesses Market: ZIP 21231
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 21231 is an urban area with high foot traffic. with a population of 14,556 and household incomes above the national median ($85,382).
Area Profile
14,556
Population
$85,382
Median Income
+14% vs. national
Urban
Area Type
16.6/20
Foot Traffic
Very Walkable
Median Age: 32.4 —
mixed-age market, broad menu appeal.
College-Educated: 50.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 21231.
9
Business Consultants
6.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,350
2BR Fair Market Rent
$1,710
Median Gross Rent
$340 K
Median Home Value
7
Bank Branches
$450 K deposits
Tips for Starting a Franchise Business in Maryland
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 9
- Bank Branches
- 7
vs. National Average
Median Income
+14% vs. $74,580
Walkability
+6.1 pts vs. national avg
Nearby Markets
21287
0.8 mi
Pop: 0
Walk: 15.4
21233
0.9 mi
Pop: 0
Walk: 16.8
21202
1.2 mi
Pop: 21,506
$61,578
Walk: 18.3
21201
2.1 mi
Pop: 17,819
$44,722
Walk: 15.7
21205
2.1 mi
Pop: 13,665
$38,723
Walk: 14.1
21213
2.1 mi
Pop: 27,881
$50,031
Walk: 14.1
21230
2.8 mi
Pop: 33,509
$94,164
Walk: 15.5
21218
2.9 mi
Pop: 44,903
$58,378
Walk: 14.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits