Franchise Businesses Market: ZIP 23503
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23503 is an urban area with moderate foot traffic. with a population of 30,559 and household incomes near the national median ($62,428).
Area Profile
30,559
Population
$62,428
Median Income
-16% vs. national
Urban
Area Type
11.9/20
Foot Traffic
Walkable
Median Age: 35.5 —
mixed-age market, broad menu appeal.
College-Educated: 22.1% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 23503.
5
Business Consultants
1.6 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,560
2BR Fair Market Rent
$1,195
Median Gross Rent
$270 K
Median Home Value
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 5
vs. National Average
Median Income
-16% vs. $74,580
Walkability
+1.4 pts vs. national avg
Nearby Markets
23551
2.5 mi
Pop: 1,630
Walk: 6.2
23511
3.1 mi
Pop: 10,024
$70,139
Walk: 10.0
23505
3.4 mi
Pop: 28,983
$55,678
Walk: 13.1
23518
4.2 mi
Pop: 28,957
$73,899
Walk: 12.3
23513
4.6 mi
Pop: 29,962
$66,875
Walk: 13.5
23509
4.6 mi
Pop: 12,912
$70,715
Walk: 13.5
23651
4.7 mi
Pop: 415
$102,917
23508
5.3 mi
Pop: 20,119
$74,524
Walk: 13.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits