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Franchise Businesses Market: ZIP 23511

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23511 is an urban area with moderate foot traffic. with a population of 10,024 and household incomes near the national median ($70,139).

10,024

Population

$70,139

Median Income

-6% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Walkable

Median Age: 21.9 — young market, strong street food demand.

College-Educated: 5.9% — value-focused market, keep prices competitive.

Franchise Businesses and related businesses in ZIP 23511.

Business Consultants

13.0 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,420

2BR Fair Market Rent

$2,081

Median Gross Rent

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.