Franchise Businesses Market: ZIP 53703
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53703 is an urban area with high foot traffic. with a population of 37,467 and household incomes below the national median ($46,618).
Area Profile
37,467
Population
$46,618
Median Income
-37% vs. national
Urban
Area Type
15.7/20
Foot Traffic
Very Walkable
Median Age: 24.9 —
young market, strong street food demand.
College-Educated: 34.4% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 53703.
26
Business Consultants
6.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,760
2BR Fair Market Rent
$1,445
Median Gross Rent
$470 K
Median Home Value
9
Bank Branches
$4.6 M deposits
Tips for Starting a Franchise Business in Wisconsin
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 26
- Bank Branches
- 9
vs. National Average
Median Income
-37% vs. $74,580
Walkability
+5.2 pts vs. national avg
Nearby Markets
53715
1.8 mi
Pop: 15,499
$37,598
Walk: 15.7
53706
2.2 mi
Pop: 3,801
$2,499
53726
3.1 mi
Pop: 5,043
$39,779
Walk: 15.9
53713
3.1 mi
Pop: 23,744
$57,833
Walk: 13.8
53792
3.6 mi
Pop: 0
Walk: 13.8
53704
4.4 mi
Pop: 47,136
$75,007
Walk: 13.4
53716
4.5 mi
Pop: 18,866
$89,225
Walk: 13.7
53714
4.8 mi
Pop: 16,340
$69,862
Walk: 14.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits