FranchiseBudget
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Home ZIP 54115

Franchise Businesses Market: ZIP 54115

Opportunity Score
69 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54115 is an urban area with low foot traffic. with a population of 49,663 and household incomes above the national median ($92,023).

Area Profile

49,663
Population
$92,023
Median Income
+23% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 36.8 — mixed-age market, broad menu appeal.
College-Educated: 26.2% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 54115.

10
Business Consultants
2.0 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,210
2BR Fair Market Rent
$1,071
Median Gross Rent
$310 K
Median Home Value
8
Bank Branches
$690 K deposits

Tips for Starting a Franchise Business in Wisconsin

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
Related Businesses
10
Bank Branches
8

vs. National Average

Median Income
+23% vs. $74,580
Walkability
-2.7 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits