Franchise Businesses Market: ZIP 54304
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54304 is an urban area with low foot traffic. with a population of 27,876 and household incomes near the national median ($60,369).
Area Profile
27,876
Population
$60,369
Median Income
-19% vs. national
Urban
Area Type
8.0/20
Foot Traffic
Car-Dependent
Median Age: 38.7 —
mixed-age market, broad menu appeal.
College-Educated: 19.7% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 54304.
9
Business Consultants
3.2 per 10K residents
3
Small Business Lenders
1.1 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,120
2BR Fair Market Rent
$935
Median Gross Rent
$200 K
Median Home Value
11
Bank Branches
$890 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 12
- Bank Branches
- 11
vs. National Average
Median Income
-19% vs. $74,580
Walkability
-2.5 pts vs. national avg
Nearby Markets
54307
2.6 mi
Pop: 1,162
54301
3.6 mi
Pop: 21,674
$76,768
Walk: 8.0
54303
3.8 mi
Pop: 27,694
$58,110
Walk: 7.9
54115
6.2 mi
Pop: 49,663
$92,023
Walk: 7.8
54302
6.4 mi
Pop: 31,426
$55,772
Walk: 6.9
54313
7.1 mi
Pop: 40,959
$108,410
Walk: 6.6
54155
9.5 mi
Pop: 7,599
$98,573
54173
10.8 mi
Pop: 3,710
$105,294
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits