Franchise Businesses Market: ZIP 78744
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78744 is an urban area with moderate foot traffic. with a population of 51,069 and household incomes above the national median ($78,474).
Area Profile
51,069
Population
$78,474
Median Income
+5% vs. national
Urban
Area Type
11.4/20
Foot Traffic
Walkable
Median Age: 32.8 —
mixed-age market, broad menu appeal.
College-Educated: 22.6% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 78744.
18
Business Consultants
3.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,800
2BR Fair Market Rent
$1,516
Median Gross Rent
$310 K
Median Home Value
1
Bank Branches
$11 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 18
- Bank Branches
- 1
vs. National Average
Median Income
+5% vs. $74,580
Walkability
+0.9 pts vs. national avg
Nearby Markets
78741
3.7 mi
Pop: 45,274
$66,434
Walk: 12.2
78747
3.8 mi
Pop: 21,757
$86,456
Walk: 4.4
78719
4.5 mi
Pop: 1,556
$54,545
Walk: 6.7
78704
5.3 mi
Pop: 50,479
$97,160
Walk: 14.3
78745
5.4 mi
Pop: 61,122
$84,529
Walk: 12.3
78702
6.0 mi
Pop: 26,495
$101,304
Walk: 16.1
78742
6.4 mi
Pop: 638
$74,453
Walk: 8.4
78701
6.5 mi
Pop: 11,114
$154,867
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits