Franchise Businesses Market: ZIP 78748
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78748 is an urban area with moderate foot traffic. with a population of 54,942 and household incomes well above the national median ($107,652).
Area Profile
54,942
Population
$107,652
Median Income
+44% vs. national
Urban
Area Type
10.7/20
Foot Traffic
Walkable
Median Age: 36.5 —
mixed-age market, broad menu appeal.
College-Educated: 41.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 78748.
27
Business Consultants
4.9 per 10K residents
4
Small Business Lenders
0.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,110
2BR Fair Market Rent
$1,711
Median Gross Rent
$430 K
Median Home Value
7
Bank Branches
$500 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 31
- Bank Branches
- 7
vs. National Average
Median Income
+44% vs. $74,580
Walkability
+0.2 pts vs. national avg
Nearby Markets
78652
3.1 mi
Pop: 5,012
$118,750
78745
3.7 mi
Pop: 61,122
$84,529
Walk: 12.3
78749
4.5 mi
Pop: 34,939
$113,918
78739
4.8 mi
Pop: 20,850
$222,552
78610
5.7 mi
Pop: 46,685
$110,417
78747
6.2 mi
Pop: 21,757
$86,456
Walk: 4.4
78744
6.9 mi
Pop: 51,069
$78,474
Walk: 11.4
78704
7.0 mi
Pop: 50,479
$97,160
Walk: 14.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits