Crumbl Cookies vs Wingstop Franchise Cost 2026
Crumbl Cookies runs $369K–$875K. Wingstop runs $389K–$902K. The gap at midpoint: $23K.
Crumbl Cookies
$369K–$875K
total investment
Investment Difference
$23K
Crumbl Cookies costs less
Wingstop
$389K–$902K
total investment
Cost Breakdown
| Category | Crumbl Cookies | Wingstop | Lower Cost |
|---|---|---|---|
| Total Investment | $369K–$875K | $389K–$902K | Crumbl Cookies |
| Franchise Fee | $25,000 | $20,000 | Wingstop |
| Royalty Rate | 8.0% | 6.0% | Wingstop |
| Ad Fund Fee | 2.0% | 4.0% | Crumbl Cookies |
| Net Worth Required | $400K | $1.2M | Crumbl Cookies |
| Liquid Capital | $150K | $600K | Crumbl Cookies |
| Est. Break-Even | 25.9 yr | 20.2 yr | Wingstop |
Crumbl Cookies Profile
- Category
- food
- Total Investment
- $369K–$875K
- Franchise Fee
- $25,000
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
Wingstop Profile
- Category
- food
- Total Investment
- $389K–$902K
- Franchise Fee
- $20,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.6M
Bottom Line
Investment totals are close — $23K apart at the midpoint. The deciding factors here are royalty rate, franchise support, and which category fits your market. Wingstop has the lower royalty (6.0%).