European Wax Center vs Keller Williams Franchise Cost 2026
European Wax Center runs $370K–$574K. Keller Williams runs $183K–$336K. The gap at midpoint: $212K.
European Wax Center
$370K–$574K
total investment
Investment Difference
$212K
Keller Williams costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | European Wax Center | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $370K–$574K | $183K–$336K | Keller Williams |
| Franchise Fee | $45,000 | $35,000 | Keller Williams |
| Royalty Rate | 6.0% | 6.0% | European Wax Center |
| Ad Fund Fee | 4.0% | 0.0% | Keller Williams |
| Net Worth Required | $500K | $0 | Keller Williams |
| Liquid Capital | $350K | $150K | Keller Williams |
| Est. Break-Even | 11.8 yr | 3.6 yr | Keller Williams |
European Wax Center Profile
- Category
- beauty
- Total Investment
- $370K–$574K
- Franchise Fee
- $45,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $800K
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
Keller Williams costs $212K less to open at the midpoint. That difference goes toward working capital or a second location. European Wax Center also wins on royalty rate.