Hand and Stone vs Keller Williams Franchise Cost 2026
Hand and Stone runs $531K–$663K. Keller Williams runs $183K–$336K. The gap at midpoint: $337K.
Hand and Stone
$531K–$663K
total investment
Investment Difference
$337K
Keller Williams costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | Hand and Stone | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $531K–$663K | $183K–$336K | Keller Williams |
| Franchise Fee | $45,000 | $35,000 | Keller Williams |
| Royalty Rate | 5.0% | 6.0% | Hand and Stone |
| Ad Fund Fee | 3.0% | 0.0% | Keller Williams |
| Net Worth Required | $500K | $0 | Keller Williams |
| Liquid Capital | $250K | $150K | Keller Williams |
| Est. Break-Even | 7.8 yr | 3.6 yr | Keller Williams |
Hand and Stone Profile
- Category
- beauty
- Total Investment
- $531K–$663K
- Franchise Fee
- $45,000
- Royalty
- 5.0%
- Est. Annual Revenue
- $1.1M
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
Keller Williams costs $337K less to open at the midpoint. That difference goes toward working capital or a second location. Hand and Stone also wins on royalty rate.