Hand and Stone vs Planet Fitness Franchise Cost 2026
Hand and Stone runs $531K–$663K. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $2.4M.
Hand and Stone
$531K–$663K
total investment
Investment Difference
$2.4M
Hand and Stone costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | Hand and Stone | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $531K–$663K | $1.6M–$4.5M | Hand and Stone |
| Franchise Fee | $45,000 | $20,000 | Planet Fitness |
| Royalty Rate | 5.0% | 7.0% | Hand and Stone |
| Ad Fund Fee | 3.0% | 7.0% | Hand and Stone |
| Net Worth Required | $500K | $3.0M | Hand and Stone |
| Liquid Capital | $250K | $800K | Hand and Stone |
| Est. Break-Even | 7.8 yr | 72.1 yr | Hand and Stone |
Hand and Stone Profile
- Category
- beauty
- Total Investment
- $531K–$663K
- Franchise Fee
- $45,000
- Royalty
- 5.0%
- Est. Annual Revenue
- $1.1M
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
Hand and Stone costs $2.4M less to open at the midpoint. That difference goes toward working capital or a second location. Hand and Stone also wins on royalty rate.