Orangetheory vs Wingstop Franchise Cost 2026
Orangetheory runs $563K–$1.5M. Wingstop runs $389K–$902K. The gap at midpoint: $383K.
Orangetheory
$563K–$1.5M
total investment
Investment Difference
$383K
Wingstop costs less
Wingstop
$389K–$902K
total investment
Cost Breakdown
| Category | Orangetheory | Wingstop | Lower Cost |
|---|---|---|---|
| Total Investment | $563K–$1.5M | $389K–$902K | Wingstop |
| Franchise Fee | $59,950 | $20,000 | Wingstop |
| Royalty Rate | 8.0% | 6.0% | Wingstop |
| Ad Fund Fee | 2.0% | 4.0% | Orangetheory |
| Net Worth Required | $1.0M | $1.2M | Orangetheory |
| Liquid Capital | $500K | $600K | Orangetheory |
| Est. Break-Even | 17.2 yr | 20.2 yr | Orangetheory |
Orangetheory Profile
- Category
- fitness
- Total Investment
- $563K–$1.5M
- Franchise Fee
- $59,950
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
Wingstop Profile
- Category
- food
- Total Investment
- $389K–$902K
- Franchise Fee
- $20,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.6M
Bottom Line
Wingstop costs $383K less to open at the midpoint. That difference goes toward working capital or a second location. Wingstop also wins on royalty rate.