Planet Fitness vs Wingstop Franchise Cost 2026
Planet Fitness runs $1.6M–$4.5M. Wingstop runs $389K–$902K. The gap at midpoint: $2.4M.
Planet Fitness
$1.6M–$4.5M
total investment
Investment Difference
$2.4M
Wingstop costs less
Wingstop
$389K–$902K
total investment
Cost Breakdown
| Category | Planet Fitness | Wingstop | Lower Cost |
|---|---|---|---|
| Total Investment | $1.6M–$4.5M | $389K–$902K | Wingstop |
| Franchise Fee | $20,000 | $20,000 | Planet Fitness |
| Royalty Rate | 7.0% | 6.0% | Wingstop |
| Ad Fund Fee | 7.0% | 4.0% | Wingstop |
| Net Worth Required | $3.0M | $1.2M | Wingstop |
| Liquid Capital | $800K | $600K | Wingstop |
| Est. Break-Even | 72.1 yr | 20.2 yr | Wingstop |
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Wingstop Profile
- Category
- food
- Total Investment
- $389K–$902K
- Franchise Fee
- $20,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.6M
Bottom Line
Wingstop costs $2.4M less to open at the midpoint. That difference goes toward working capital or a second location. Wingstop also wins on royalty rate.