Crumbl Cookies vs Keller Williams Franchise Cost 2026
Crumbl Cookies runs $369K–$875K. Keller Williams runs $183K–$336K. The gap at midpoint: $361K.
Crumbl Cookies
$369K–$875K
total investment
Investment Difference
$361K
Keller Williams costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | Crumbl Cookies | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $369K–$875K | $183K–$336K | Keller Williams |
| Franchise Fee | $25,000 | $35,000 | Crumbl Cookies |
| Royalty Rate | 8.0% | 6.0% | Keller Williams |
| Ad Fund Fee | 2.0% | 0.0% | Keller Williams |
| Net Worth Required | $400K | $0 | Keller Williams |
| Liquid Capital | $150K | $150K | Crumbl Cookies |
| Est. Break-Even | 25.9 yr | 3.6 yr | Keller Williams |
Crumbl Cookies Profile
- Category
- food
- Total Investment
- $369K–$875K
- Franchise Fee
- $25,000
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
Keller Williams costs $361K less to open at the midpoint. That difference goes toward working capital or a second location. Keller Williams also wins on royalty rate.