Dunkin' vs Keller Williams Franchise Cost 2026
Dunkin' runs $526K–$1.8M. Keller Williams runs $183K–$336K. The gap at midpoint: $907K.
Dunkin'
$526K–$1.8M
total investment
Investment Difference
$907K
Keller Williams costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | Dunkin' | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $526K–$1.8M | $183K–$336K | Keller Williams |
| Franchise Fee | $40,000 | $35,000 | Keller Williams |
| Royalty Rate | 5.9% | 6.0% | Dunkin' |
| Ad Fund Fee | 5.0% | 0.0% | Keller Williams |
| Net Worth Required | $500K | $0 | Keller Williams |
| Liquid Capital | $250K | $150K | Keller Williams |
| Est. Break-Even | 96.5 yr | 3.6 yr | Keller Williams |
Dunkin' Profile
- Category
- food
- Total Investment
- $526K–$1.8M
- Franchise Fee
- $40,000
- Royalty
- 5.9%
- Est. Annual Revenue
- $1.1M
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
Keller Williams costs $907K less to open at the midpoint. That difference goes toward working capital or a second location. Dunkin' also wins on royalty rate.