Keller Williams vs Planet Fitness Franchise Cost 2026
Keller Williams runs $183K–$336K. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $2.8M.
Keller Williams
$183K–$336K
total investment
Investment Difference
$2.8M
Keller Williams costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | Keller Williams | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $183K–$336K | $1.6M–$4.5M | Keller Williams |
| Franchise Fee | $35,000 | $20,000 | Planet Fitness |
| Royalty Rate | 6.0% | 7.0% | Keller Williams |
| Ad Fund Fee | 0.0% | 7.0% | Keller Williams |
| Net Worth Required | $0 | $3.0M | Keller Williams |
| Liquid Capital | $150K | $800K | Keller Williams |
| Est. Break-Even | 3.6 yr | 72.1 yr | Keller Williams |
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
Keller Williams costs $2.8M less to open at the midpoint. That difference goes toward working capital or a second location. Keller Williams also wins on royalty rate.