Keller Williams vs Wingstop Franchise Cost 2026
Keller Williams runs $183K–$336K. Wingstop runs $389K–$902K. The gap at midpoint: $385K.
Keller Williams
$183K–$336K
total investment
Investment Difference
$385K
Keller Williams costs less
Wingstop
$389K–$902K
total investment
Cost Breakdown
| Category | Keller Williams | Wingstop | Lower Cost |
|---|---|---|---|
| Total Investment | $183K–$336K | $389K–$902K | Keller Williams |
| Franchise Fee | $35,000 | $20,000 | Wingstop |
| Royalty Rate | 6.0% | 6.0% | Keller Williams |
| Ad Fund Fee | 0.0% | 4.0% | Keller Williams |
| Net Worth Required | $0 | $1.2M | Keller Williams |
| Liquid Capital | $150K | $600K | Keller Williams |
| Est. Break-Even | 3.6 yr | 20.2 yr | Keller Williams |
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Wingstop Profile
- Category
- food
- Total Investment
- $389K–$902K
- Franchise Fee
- $20,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.6M
Bottom Line
Keller Williams costs $385K less to open at the midpoint. That difference goes toward working capital or a second location. Keller Williams also wins on royalty rate.